The first smartphones equipped with the operating system OS Firefox , Mozilla , will be available in Mexico through Mexico Telefonica (Movistar ) on October 31 , after the company has launched in Spain , Colombia , Brazil and Venezuela .
This is the ZTE and Alcatel Onetouch Open Fire , which will be marketed at a price of 999 pesos prepaid , but in the next year expect more releases from brands like LG and Huawei , said in an interview the director of new digital services Telefónica Mexico , Charles Gabriel Cavazos .
The projections of the manager is that in the last two months of the year , Telefónica in the Mexican market place between 30,000 and 40,000 computers with the operating system created by the software development community free Mozilla.
By 2014 , he added, these devices are expected to account for 5 % of total units sold .
These devices cost less than $ 100 for Telefónica represent an opportunity to position itself in the entry segment of smartphones, at a time when migration from feature phones to smartphones gaining strength in the country.
Calculations analysis firm The Competitive Intelligence Unit ( The- CIU) project that smartphone penetration per mobile line in the country will reach 35 % by the end of 2013 while for 2015 estimated to reach a penetration rate close 70 percent .
"In Mexico follows a bigger digital divide to close . Less than half of the population has access to the Internet or a smart device. One of the objectives with the introduction of these teams is to increase the rate of penetration and attract new customers with smart devices , "said Charles Cavazos .
Mozilla 's operating system , based on the HTML5 programming code also seeks to be an attractive platform for developing mobile applications since this same programming language is used for web development .
" Anyone who has developed in HTML5 can develop in Firefox OS platform . The learning curve is very subtle, because they will learn a couple of things commands to use , device resources and the other coding for the same web pages . With the alliance and drive of Mozilla with all the developer community will have a very interesting drive , "he added .
With the entry of these teams trade a new player arrives and operating system in the smartphone market in Mexico is dominated by Android ( Google ) and iOS (Apple ) , but Windows Phone ( Microsoft ) records exponential growth while Blackberry is in decline .
" We balance the ecosystem of mobile platforms since more than 70 % is concentrated in two very competitive platforms . We encourage the Firefox OS , balancing the ecosystem and the adoption of mobile data usage since , "he added .